We were tasked with making a visibility campaign for the brand Simone a soif. The brand sells soft drinks made from hydrolates of the natural ingredients, without sugar, and no added chemicals. This makes it a very pure and natural product. The campaign had a small budget which was the challenge. We tried to put forth the natural aspect of the product in the city of Brussels by transforming the bottles in fruits and vegetables and hanging them from trees and burying them for people to discover the product in a unique fashion. This was followed by a poster and online campaign.
Simone a soif